ARC Fences is owned by ARC (Australian Reinforcing Company), one of Australia's leading steel and accessories companies since 1920.
The Cyclone Brand was introduced to Australia in 1898, and ARC Fences have been manufactured in Australia for Australians since 1920.
The introduction of Cyclone®
The Cyclone® Brand was introduced to Australia in 1898. Cyclone was an Australian Icon especially with the men of the bush in the early 1900's. The Cyclone branded fence was a revolution in the lives of the farmer, bushie and grazier because it made fencing easier with a promise of high quality and lasting performance in the protection of the land it surrounded and the stock it corralled.
The first pre-fabricated fence
In 1905 Cyclone were the first company to introduce a pre-fabricated fence called SpringCoil based on a hinged joint construction and again were first to introduce an improved pre-fab construction called Ringlock.
The Cyclone Company goes public
A key point in the history of the Cyclone Company was the decision to go public in 1947 and by 1948 the Cyclone brand had national coverage.
Boral purchases Cyclone
In 1975, Boral purchased the Cyclone business and oversaw a period of expansion where the Australian-ness of the brand was personified by Slim Dusty becoming the voice of Cyclone in TV commercials of the early 1980's.
Smorgon acquisition
In 1992, Smorgon Consolidated Industries acquired the industrial, domestic and rural fencing divisions of ‘Cyclone'. At this time, the rural product range was significantly expanded with a decision to include plain and trellis wire and other products in a range which had been dominated by Ringlock and pre-fab fencing prior to purchase from Boral.
An Australian icon
In qualitative market research in 2001, farmers stated that Cyclone was an icon and indicated that a focus on improving the brand image would be an important step in growing sales in Australia. To many farmers, Cyclone is Fencing.
Smorgon Steel
In late 2002, Smorgon Steel acquired the trademark in all markets with the exception of garden tools.
The Australian Reinforcing Company
From 2007 Smorgon Steel Reinforcing rebranded to ARC-The Australian Reinforcing Company and the rest is history.
A brand of InfraBuild
ARC Fences is a brand of InfraBuild. As a supplier of quality fences and fencing products to the Australian market, ARC Fences is a key part of InfraBuild's distribution. As a brand of InfraBuild, we are guided by our parent company's strong commitment to sustainability.
